In this Marketing Minute with Jay Sung, he breakdowns direct to consumer brands who want to sell on Amazon. Is establishing an Amazon business model a good idea or should your brand sell solely on its own website?

About Jay Sung:
Jay Sung is instrumental in guiding businesses with consumer acquisition strategies and internal processes necessary to take them to the next level of performance – from startups to Fortune 500 organizations. Previously, Mr. Sung served as Chief Marketing Officer for Guthy-Renker, a $1.3 billion industry leader in the direct-to-consumer health and beauty market. At Guthy-Renker, he managed a $350 million marketing budget across offline and online channels. He successfully launched many new digital marketing campaigns using emerging social media such as Facebook, YouTube, and Hulu to complement longstanding television-centric marketing channels. He is best known for developing consumer acquisition and marketing strategies for leading brands such as Meaningful Beauty® with Cindy Crawford, Wen® Haircare by Chaz Dean, IT Cosmetics™, and many others.

His goal is to connect and continue learning about interesting, growing businesses, whether established or late-stage growth companies, in need of a marketing transformation.

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