This movie reminded me of If it's Tuesday this must be Belgium. I would say they are similar in quality and subject matter (romance on a tour bus with wacky tourists as comedy relief). The romance was a bit better in Belgium and maybe the movie overall but they are close. Low brow clichéd comedy in both and while Belgium does Western Europe Ruins is set in Greece. The cinematography is better in Ruins so if you like pretty pictures take a trip with Vardalos and company. The movie isn't awful and I would classify it as a pleasant time waster of a summer movie but that is it. It is the type of movie you wait to arrive on DVD, cable or regular TV. Nevertheless the crowd I saw it with at an advance screening clapped at the end so there are some as other user comments attest to that really liked it.
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