With the new R 18, BMW Motorrad now enters the cruiser segment. Like no other BMW motorcycle before it, this model stands entirely in the tradition of historical BMW motorcycles – both technically and in terms of design style. It borrows from famous models such as the BMW R 5, shifting the focus back onto the motorcycle essentials: purist, no-frills technology and the boxer engine as the epicentre of riding pleasure, combined with “good vibrations”.
With the new R 18, BMW Motorrad now enters the cruiser segment. Like no other BMW motorcycle before it, this model stands entirely in the tradition of historical BMW motorcycles – both technically and in terms of design style. It borrows from famous models such as the BMW R 5 both technologically and visually, shifting the focus back onto the motorcycle essentials: purist, no-frills technology and the boxer engine as the epicentre of riding pleasure, combined with “good vibrations”. What is more, classic design is combined in the R 18 with clear-cut yet contemporary technology to create a fascinating overall concept – offering a riding experience that is as cultivated as it is emotional.
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