Around the globe, consumers are attentive to their sedentary habits to maintain an active lifestyle to fight against diseases like cardiovascular, obesity. Adverse health effects of synthetic food colors are driving consumers to buy food products with natural food colors. In the food & beverage industry, the surging demand for natural food colors gives traction to this market. According to Renub Research, The Global Natural Food Colors Market will be worth USD 2.5 Billion by 2025.

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In beverages and confectionery, there is an increasing demand for natural blues and green shades. Enhanced appearance, ease-of-use, superior stability, and increased consumer appeal have resulted in carotenoid representing a significant share of the bottom lines of the manufacturers. Industry experts analyzed that sales of spirulina extracts expect to grow at a higher rate than carotenoid in upcoming years.

Antioxidant properties of superfood spirulina like high nutrient content, vivid color to offer 100% natural and safe food colors targeted by many companies globally. Apart from the effects of carmine on consumers with bug allergies, the growth of vegan culture, despite its' natural' status, is projected to pose a potential challenge to carmine sales.

Renub Research report titled “Natural Food Colors Market Global Forecast by Products (Carotenoids, Curcumin, Anthocyanin, Carmine, Copper Chlorophyllin, Others), Applications (Bakery & Confectionery, Beverages, Dairy & Frozen Products, Meat Products, Oil & Fat, Fruits & Vegetables, Food), Distribution Channels (Hypermarkets & Supermarkets, Conventional Store, Online, Others), Form (Liquid Colors, Powder Colors), Regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), Company Analysis (Naturex S.A. (Givaudan), Archer Daniels Midland Company, Symrise AG, Chr. Hansen Holding, International Flavors & Fragrances Inc (Frutarom Industries))” provides a detailed analysis of global natural food colors market.

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Company Analysis
All the companies have been studied from two points
• Recent Developments
• Sales Analysis

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