The key to successful innovation is to find out what CUSTOMERS actually need, not what YOU want to build. That’s the idea behind Jobs to be Done, a powerful design approach that we adopted as a core part of our Game Thinking system. In this video, Jobs to be Done expert Chris Spiek explains why you need to understand the “customer’s struggle”, and how testing your competitors' products can reveal opportunities for innovation.
CHAPTERS
0:00 Introduction
0:35 How Chris discovered Jobs to be Done
2:48 Understand the customer's context and struggle
5:47 It's not all about having a brilliant idea
7:18 Find out how people make tradeoffs
8:17 Test you competitors' products
10:09 Unpack the falling dominoes
11:40 Finding the gap for innovation
12:19 Learn More
LISTEN TO THE FULL INTERVIEW WITH CHRIS SPIEK:
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We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.
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