Jaynagarer Moa ( জয়নগরের মোয়া) is a emotion for every Bengali. It is a seasonal Bengali sweetmeat delicacy.
Jaynagarer Moa is made with Nolen Gur (jaggery made from date palm tree extract with exquisite taste and aroma), Kanakchur khoi (a form of popped rice made from a special variety of aromatic rice), Gawa ghee (a type of clarified butter made from cow's milk), elach (cardamom), and posto (poppy seed). Both Nolen Gur and Kanakchur rice are winter products (available around End of November to Mid February) and hence Jaynagarer Moa is available during this period only.
The ordinary or common Moa is a small crispy ball made of puffed rice ("Muri" rather than "Khoi") and jaggery. It is produced in homes all over Bengal and is also generally available in grocery shops in small plastic packets, throughout the year.
This variety of Moa originated in Jaynagar of the South 24 Parganas district in the Indian state of West Bengal. It is now a popular sweet, being produced in Kolkata and elsewhere, sometimes with cheaper ingredients and chemical flavours.
Jaynagarer Moa was given a GEOGRAPHICAL INDICATION tag (GI Tag) in 2015 which will enable the product to be protected from unauthorized uses and piracy.
Area: Jaynagar, South 24 Parganas, West Bengal
Material: Date Palm Jaggery, Kanakchur Khoi, Gawa Ghee, Cardamom and Poppy Seed
SHOP WE VISITED -
1) .RAMKRISHNA MISTANNA BHANDAR, JAYNAGAR.
2). SHYAMSUNDAR MISTANNA BHANDAR, BAHARU.
THESE ARE AUTHENTIC MOA SHOP. THEY MADE MOA WITH ORIGINAL INGREDIENTS AND THEY MAINTAINING THE BEST QUALITY SINCE YEARS. WHAT WE EAT IN KOLKATA OR ANY OTHER PLACE THAT ARE MADE WITH CHEAP MATERIAL AND THE TASTE IS FAR FAR LESS THAN ORIGINAL JAYNAGAR MOA. SO MY SUGGESTION IS GO AND VISIT THAT PLACE AND TRY ORIGINAL JAYNAGAR MOA FROM THESE AUTHENTIC SHOP ONLY.
Best Time Period- End of November to Mid of February
#jaynagarermoa #south24pargana
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