The new book Brand Momentum has now landed - here's some of the feedback I've received so far.
If you're new to the idea, brand momentum is the energy created by a business through its people, innovation and marketing. It’s a force shaping a brand’s future outlook and direction. It also explains most marketing phenomena and helps simplify marketing strategy down to one metric.
“Brand Momentum – The one metric you need to identify your brand’s potential”
Nigel Hollis, former Chief Global Brand Analyst, Kantar
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