With a wealth of data available, it can be difficult to know how to leverage this to drive real business results. We heard from Anny Huang, Deputy Vice President and Head of Digital Business, NTUC Income, Anupam Dikhit, Digital, Social and Experiential Marketing Lead, APAC, Microsoft and Eliot Connor, Digital Director APAC, CNN to understand how they have extracted actionable customer insights from their owned data.
This panel discussion, moderated by Catherine Candano, Head, Strategic Data Partnerships Development, Google delved into where each organisation is on its data journey, what are some of the learnings and pitfall to avoid as well as how success and value to their businesses is measured. With an eye on the future, we look at what these leading brands are focusing on in 2021 to deliver personalised customer experiences as well as delivering against their individual business objectives.
