To set a custom white balance on your Sony A7iv, press menu, go down to exposure/color, then go over to #4, white balance, then go over to white balance, click it , and scroll down to the custom settings. to set the custom white balance, press over on the control wheel to set, click the center button, and an orange box appears. I like to put a gray card or a white index card in the frame in the area that I have lit, and then you press the center button on the wheel. this captures the white balance. Press the center button again, and now your custom white balance is locked in.
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