Have you ever wondered how a bank's internal culture impacts how you experience its services? This episode introduces the groundbreaking "UX Matrix" framework that categorizes banks into four distinct archetypes: Manufacturer, Seller, Innovator, and Disruptor.

Discover why Disruptors—banks that prioritize both customer-centric design and genuine value—consistently deliver the best experiences. Gain insights into how these archetypes affect your everyday banking and how you, as a consumer, can drive positive change in the financial industry.

Find out:
1. How does bank culture impact customer experience?
2. What is the UX matrix and how do its archetypes reflect bank priorities?
3. How can consumers influence positive bank culture shifts?

Read the full article on UXDA's blog: 
[ Ссылка ]


* AI podcast on UXDA article powered by Google NotebookLM


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