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What’s the biggest challenge for most businesses when going online?
Planning a budget
Developing a plan
Optimising a website
Defining a customer base
__________
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
What your customers are doing on your website
Where your customers have come from before visiting your website
Where your customers go after leaving your website
What your customers are looking for on your website
__________
Website hosting servers have their own unique IP address, what does this address consist of?
Numbers and letters
Numbers
Letters
Letters and symbols
__________
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
It can enable you to offer discounts that compete directly with your competitors’ pricing
It can identify how your offering is different in comparison to your competitors
It can give you deeper insight into the market and their approach
It can reveal which additional regions you could be operating in so that you can grow your business
__________
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Shopping bags
Blog content
YouTube
Social media
__________
How can businesses benefit from using analytics on their website?
It will show you where your audience comes from
It will list which pages your audience does not like
It will show where your customers go after they’ve left your site
It will show you why your audience visit your site
__________
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
Internet Position
Internet Placement
Internet Privatisation
Internet Protocol
__________
When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?
The consideration phase, when customers start to research potential products to buy
The finance stage, when customers think about their budgets
The action stage, the moment when customers commit and purchase your product
The sharing stage, when customers share images and feedback on your products
__________
Which are the first steps you should consider when constructing an online business strategy?
Understand the target audience
Change your mission statement to match the goals
Create goals and identify a USP
Define and segment your audiences
__________
Where does the domain name of a website primarily sit?
In the URL
In the coding of your header image
In your navigation menu
In your logo’s hyperlink
__________
When planning your website, what is one of the key things you should consider?
The order your products will appear on the site
What you want your customers to do on the site
How customers will interact with the site
What your customers want to see on the site
__________
