“Your top-performing customers won’t behave the same as your lapsed ones.”
That’s a key insight from Ben Rodericks, Senior Paid Media Consultant at Vervaunt, as he shares his top tips for optimizing retention during Black Friday and Cyber Monday.
Learn how to effectively segment your customer database, assess customer lifetime value, and approach retention differently to keep your best customers engaged.
Watch the full video to perfect your retention strategy for this BFCM season!
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