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In "The Power of Habit," Charles Duhigg, an award-winning business reporter for The New York Times, delves into the fascinating realm of scientific discoveries that uncover the reasons behind our habits and how they can be transformed. With keen insight and a talent for transforming extensive research into captivating stories, Duhigg unveils a fresh perspective on human nature and its potential for change.

We explore why some individuals and organizations struggle to change despite years of effort, while others seem to transform effortlessly. We visit laboratories where neuroscientists investigate the workings of habits and their exact locations in the brain. We learn how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights leader Martin Luther King Jr. We also delve into Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals to see how adopting key habits can generate billions and spell the difference between failure and success, life and death.

At its essence, "The Power of Habit" presents a compelling argument: Understanding how habits work is essential to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success.

Habits aren't destiny. As Duhigg demonstrates, by leveraging this new science, we can transform our businesses, our communities, and our lives.

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