In this episode of our AnalystANGLE series, I’m joined by Kelly Goetsch, Chief Strategy Officer for commercetools. Today we are diving into insights gained from a couple of research studies commercetools has recently done focused on the state of ecommerce, exploring the replatforming and migration trends for 2024, and honing in on investments that drive holiday sales. Egads. The holiday season: it’s here!



Replatforming and the move to more flexible, scalable platforms is a key area of focus for businesses right now, for a variety of reasons. Customer demand for hyper-personalization, fueled by flexible, scalable platforms beats old school systems when it comes to an organization’s ability to enhance customer experiences and stay competitive.



Join us to hear more about The State of eCommerce: Replatforming and Migration Trends for 2024, and our discussion exploring the replatforming strategies of leading retail, B2B manufacturing, and consumer packaged goods as well as our exploration of additional research honing in on key investments driving holiday sales.

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