What’s the game-plan? That’s the $64,000 question. In non-profit fundraising, the answer is worth a lot more than that. Do you have a strategy to maximize the amount of your incoming fundraising dollars? How do you measure its success? Can you do better? Are you looking for new ways to be the best fundraising machine you can be? It’s about the most important thing you can do – fundraising. Your group doesn’t exist without it. And neither does all the good work you’re doing changing lives.

So what IS your game-plan? We at GivingMail have spent 70 years asking, and answering, that question for non-profit organizations all over the world. We’ve spent most of those years building mail programs for the largest charities in the world. Now we’re taking all that experience, all that testing, all that success and we’re sharing it with smaller organizations. Smaller groups are some of the most passionate, most focused, most effective in the world at doing a world of good. We’re here to help.

Let’s start by offering one take on answering, “What’s the game-plan?” How about multi-channel fundraising?

01:12 Break down the silos
01:46 Plan campaigns across channels
02:24 Actively try to add donors from one channel onto another
02:56 Acquire donors’ email addresses
03:30 Integrated Database

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#fundraisingstrategies #nonprofits #fundraising

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