In today’s episode, we’re diving into key marketing strategies for family law attorneys, particularly those focused on divorce and child custody cases.
After nearly two decades in the industry, I’m bringing my own spin to the conversation, breaking down the competitive landscape, the importance of specialization, and the role of client psychology—especially the idea of loss aversion.
We’ll cover everything from optimizing your intake process to leveraging search marketing and building a strong referral network.
Stick around for some actionable insights, and if you’re ready to take your firm’s marketing to the next level, book a consultation for personalized advice: [ Ссылка ]
KEY NOTES:
00:00 - Market Demand for Family Law Services
02:36 - Importance of Messaging and Positioning
04:12 - Understanding Loss Aversion
10:31 - The Role of Intake Processes
12:10 - Paid Consultations as a Strategy
13:42 - Understanding Client Acquisition
16:01 - Referrals and Relationships
16:43 - Search Marketing Importance
17:33 - Content Creation Strategy
18:24 - Nurturing Process for Leads
19:07 - Foundational Elements of Family Law Marketing
19:38 - Lead Generation Guide
