In this latest episode of the Omni Talk Retail Spotlight Series, Treasure Data Industry Principals Irene Sibaja and Danica Konetski join Chris and Anne to discuss how retailers and CPGs can best leverage a CDP (Customer Data Platform) in this new era of omnichannel retailing.
Chris and Anne go deep with Irene and Danica on:
– All the pain points a CDP helps to resolve
– How a good CDP can be a springboard for better 1st-party data
- How the lines between CPG and retail are blurring in the ongoing quest for 1st-party data and each one's desire to get closer to their end consumer
- And, finally and in keeping with our themes for 2023, how a CDP can show both retailers and CPGs the money right now
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