The world of Facebook Advertising is full of myth and superstition. Some true, most bad advice passed on for years, changing slightly each time depending on who's telling the story...

What's bad about this is that many of these myths lead to wasted money and poor results.

From spending on campaign objectives that don't help you reach your business goals, to poor targeting choices, and more. These are the most common (and costly), Facebook ad myths that I see, and what to do instead.

If you're a Facebook advertiser, using Facebook ads as part of your marketing efforts, make sure you ignore these myths!

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