THE STORY BEHIND A NATIONAL HIT SONG DURING COVID-19 PANDEMIC

Viet Nam Oi is the flagship uplifting song in Vietnam for national occasions. Minh Beta - its songwriter and singer - collaborated with YellowBlocks to turn this hit song into yet another hit song, by rewriting the lyrics to encourage nationalism and people's unity to overcome the pandemic.

Starting with a man’s passion, a team’s creativity, the government’s endorsement, and the whole public’s support, with zero cash investment - we made a hit song to send the most positive message to the world: Let’s Fight COVID in Unity!

This is the case study video to explain the impact of this hit song.
Thank you Minh Beta for entrusting us with this meaningful project. Thank you to all the project members, partners and public audience for your support. The whole campaign was planned and executed within a record time of 14 days, amid the challenging social distancing period.

“VIET NAM OI! DANH BAY COVID” OFFICIAL MUSIC VIDEO (Vietnamese version): [ Ссылка ]
#Corona #marketing #casestudy #vietnamoi #covid #SUNHOUSE
-----
ENDORSED BY MINISTRY OF HEALTH (VIETNAM)
Supporting Partner: BITI'S - ELSA - OWEN - SENDO - SUNHOUSE
Community Partner: METUB - FACEBOOK - TRUYỀN HÌNH FPT - TIKTOK - HIGHLANDS COFFEE - 7SAT - GAPO - ONFLUENCER - LEAD THE CHANGE - THEFACE MEDIA - VRACE

свернуть