Beset by political turmoil and facing high inflation and an imminent recession, the UK still represents the second largest overseas travel market in Europe with over 93 million visits overseas by UK residents in 2019.

How is the UK market for travel shaping up for 2023? How resilient is the market, are UK travellers prioritising travel over other discretionary spend? What markets will feel the effect of the economic downturn; what markets will be immune to financial pressure. What do destinations and suppliers need to offer to attract UK visitors?

Topics

Update on UK market
What are the current trends by search destination and demographic
What are the booking patterns like moving forward
Is sustainability an important factor yet

Panellists

Tom Wilkinson - Senior Product Manager - Europe, Exodus
Niko Ek - Regional General Manager Europe - SAS
Katja Ahola - Senior Business Development Manager, Nordics - Expedia

This webinar was moderated by the Nordic Tourism Collective

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