Company culture is really important because it is a reflection of the people in the business and it's the people in the business that spot the opportunities; it's the people in the business that are looking for ways to add value to the business.

Scaling that culture comes down to having an agreed set of values. Having the right values defines your culture, so that as you scale you know what it is you're looking for in your people.

This means you can hire more of those people because you know you've got a formula for attracting the right sorts of people.

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