Organizations that design, orchestrate, monitor and tune end-to-end omnichannel customer journeys outperform those who manage the journey piece parts in business silos. To reach out your customers at every step of their journey, you need an integrated approach to Marketing. Your client is moving from channels, devices, social media, analytics, CRM, to other platforms, and to get a Single View of the Customer, you need to collaborate data of their digital footprints - emails, social activity, video and the web.
In this video, CEO at edynamic, Rahul Khosla talks about the technologies you need to own to create an integrated customer experience platform that brings forth an aggregated picture of the customer and her needs.
