Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process in their agencies.
P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.
Tune into this episode to learn:
- What should your agency do and not do in this automation era?
- Why and how to do better attribution and measurement?
- What skills should you look for when hiring?
and more.
Our expert guests:
- Kasim Aslam, Solutions 8
- Patrick Gilbert, AdventurePPC
Chapters:
0:00 - Fred's intro
1:07 - About the panelists
4:32 - How will automation impact PPC agencies?
12:26 - How to show the value of automation to clients?
14:20 - Why attribution is the next big problem to solve?
20:10 - How to build your tech stack for automation?
27:10 - How to link attribution to smart bidding?
32:22 - Kasim explains how he works with clients
35:59 - Patrick explains how he works with clients
38:57 - Kasim reveals his Performance Max S.O.P.
42:22 - Tips to get the best out of Google's machine learning.
44:10 - How to hire in the era of PPC automation?
52:00 - Connect with the panelists
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