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In this video, you'll learn why a smaller following can be more valuable to some brands than a larger following, how to convince a brand to forge a long-term partnership with you, and how up-and-coming creators can get the attention of big brands.

Thanks to Amanda Goetz, Founder of House of Wise and CMO of Teal HQ for the great discussion! Follow her: [ Ссылка ]
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Welcome to Creator Wizard, your Step-by-Step Guide to the Business of Being a Creator! Please leave a comment down below if there are any topics you'd like me to cover on the channel!

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0:00 Welcome to Creator Wizard
0:57 Power of Micro-Influencers
3:11 Scalability for brands?
6:10 Convincing brands to partner
8:47 How do brands find microinfluencers?
10:25 What happened to Ambassadorships?
12:35 Platform strategy for micro-influencers
15:15 Rigidity of influencer campaigns
18:30 Getting on radar of big brands
21:25 Do a brand audit
22:25 Follow Amanda Goetz

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