If you look up the word “Indigenous”, you’ll find it has many synonyms, including “original.”

Many lay claim to being the ‘original.’ When someone makes that claim – to have been the first at something – we feel like we have something in common. We say to ourselves: this is a person who cares about roots. Someone who wants to know where things genuinely begin.

We value those things too.

In fact, with over 14,000 years of knowledge and 1,700 unique Indigenous experiences across Canada, we offer the most authentic and diverse experiences. And we know, smile in hand, we’ve been at it longer than anyone else. We Indigenous People, on this our home and native land.

So when we decided to define who we are and what we represent, we dug deeply into our own story, what defines us and makes our experiences truly special.

Or, more succinctly: The original Original.

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