Learn more about why B2B brands should work with micro-influencers in our full report: [ Ссылка ]
There’s a common misconception that influencer marketing only works for B2C brands, but that’s just not true.
B2B brands can also benefit, and partnering with the right influencer can boost your brand awareness, engagement and sales.
Micro-influencers – which are those with 1,000 to 10,000 followers – are particularly relevant to B2B brands.
So why is that?
First of all, micro-influencers offer proportionally more engagement.
Did you know that as the follower count goes up, the percentage of likes, shares and comments goes down?
Users with 1,000 to 10,000 followers on Instagram have an average engagement rate of 4%.
In comparison, users with an audience of 10,000 to 100,000 followers have an average engagement rate of just 2.4%!
So, whilst micro-influencers do have fewer followers, these followers are more relevant and engaged – and that’s what matters.
The second advantage of micro-influencers is that they are more affordable.
The more followers an influencer has, the more money they will charge for a collaboration.
Micro-influencers offer their services at a more reasonable price, all whilst offering better engagement rates than their larger counterparts.
And finally, micro-influencers know their audience really well, and are experts at creating content for them.
Naturally, because they have a smaller audience, micro-influencers value the input of their audience a lot more than influencers with a larger reach.
This is a good thing, as it means they have their finger on the pulse of what their audience is looking for.
This is exactly what you want from a partner promoting your brand or product.
Can you think of any other reasons why B2B brands should work with micro-influencers? Let us know in the comments below!
