This week’s episode is about meeting India’s breakfast king who created a Rs. 3,000 crore business from idli, dosa batter & much more as we welcome PC Musthafa, founder of iD Fresh Foods, to the Neon Show!
Were iD Fresh PIONEERS In Selling Batter In Stores?
Why Don’t Indians TRUST Packaged Foods?
Why Did Idli/Dosa Become So Popular Around The World?
All these EXCITING topics and more in this WONDERFULLY GENTLE conversation. A deep dive into what makes iD Fresh a powerhouse in the Indian batter market & how PC Musthafa became the man he is today… Tune in NOW!
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🎇CHAPTERS
00:00 - Precap
00:43 - Welcome To The Neon Show!
01:13 - Introducing PC Musthafa, founder of iD Fresh Foods!
03:21 - Creating His First Startup At Age 10!
04:06 - DIFFICULT Upbringing in Kerala
06:06 - Understanding The Value Of Money Amidst Poverty
20:07 - What Was His FIRST Job?
25:46 - HOW Did iD Fresh Foods’ Journey Begin?
39:50 - Why Did Idli/Dosa Become So Popular Around The World?
43:22 - Were iD Fresh PIONEERS In Selling Batter In Stores?
49:10 - Why Don’t Indians Trust Packaged Foods?
50:02 - Have Indians Become Too Westernised With Their Food Consumption?
52:30 - What Products Will iD Fresh Launch Next?
56:32 - What Is The Delivery Model For iD Fresh?
58:27 - How Are Food Habits of Gen Z Evolving?
1:00:22 - How Is Technology Playing a Role on Food Habits Of Indian Gen Z?
1:05:23 - History Of iD Fresh’s Growth!
1:10:10 - Concluding Remarks
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Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journeys from our startups but lacked the experience of building 1-10 journeys.
Hence was born The Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.
We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
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