As the CEO and founder of Avvo, Mark Britton is well-acquainted with the ways in which lawyers and law firms engage in marketing. In his interview with LXBN TV, Britton discussed the differences between inbound and outbound marketing, and where some lawyers miss the point on how to effectively use social media. The interview concluded with a look at Google+, and why the oft-forgotten social network is becoming more valuable to legal marketing efforts.
