Last week we had a mastermind call with an expert about #SaaSMetrics that founders should track to succeed in 2020.
Ben Murray, aka The SaaS CFO shared his insights about the fundamentals of SaaS metrics 📈
We discuss: :
▪️ The fundamentals of SaaS metrics: the formulas, calculations, tips and tricks.
▪️ 10 metrics that are relevant to your SaaS business.
🎁 Ben shared a unique SaaS Metrics Template that you can download and use to organize all your metrics.
saas metrics to measure your saas growth and marketing performance
The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of slowing down.
Some of the highest-performing SaaS companies are growing at a rapid pace: These companies are growing their teams at an average page of 56% per year, SaaS initial public offerings (IPOs) have more than doubled over the last 12 years, and the industry as a whole is projected to grow to a $76 billion per year sector.
SaaS isn't going anywhere -- but that doesn't mean these companies are invincible, either: Growth is even more imperative than it is for other companies. If a software company grows at only a 20% rate one year, there's a 92% chance it will cease to exist in the future. But on the other side of that coin, even if a SaaS company is growing at a 60% rate annually, its chances of surpassing $1 billion in revenues -- the high watermark of SaaS success and fundraising ability -- are roughly only 50%.
Why is it so hard to be a successful SaaS company? Well, with rapid growth comes the potential for market saturation, and the top-performing companies need to be prepared to measure their growth to keep up with their rapidly-proliferating competitors.
What are your takeaways from this episode? Comment to let me know!
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ABOUT Natalie:
Hi, I’m Natalie Luneva and I identify high ROI growth opportunities for SaaS companies
I am a growth and team performance coach to SaaS founders. I have worked with more than 100 companies.
If you are serious about growing your SaaS company, schedule a free 30-minute discovery call here [ Ссылка ], during which we’ll discuss your biggest challenges and explore opportunities to overcome them.
