Prime Minister will have a bilateral meeting with UN Secretary General, H.E. Mr. Antonio Guterres. Thereafter, the launch of Mission LiFE will be done by the Prime Minister, in the presence of the UN Secretary General at Statue of Unity, Ekta Nagar, Kevadia. Envisaged by the Prime Minister, it is expected to be an India-led global mass movement that will nudge individual and collective action to protect and preserve the environment.
Mission LiFE aims at following a three-pronged strategy for changing our collective approach towards sustainability. First is by nudging individuals to practise simple yet effective environment-friendly actions in their daily lives (demand); second is by enabling industries and markets to respond swiftly to the changing demand (supply) and; third is to influence government and industrial policy to support both sustainable consumption and production (policy).
