Customer Relationship Management - Lecture 2 on CRM MODELS for DFCCIL Operations and BD.
Customer Relatioship MODELS - IDIC, CRM VALUE CHAIN, QCI , PAYNE & FROW’S, and GARTNER COMPETENCY
How to purchase the book watch this video: [ Ссылка ]
Download the preview of book: [ Ссылка ].
The book focuses primarily on topics of Marketing & Customer Relation
Management (CRM) from organisation perspective. The book is prepared as
study material for aspirants preparing for management jobs.
The content of the book is prepared based on the latest 2021 exam syllabus for
the recruitment of posts of Junior Manager, Executive and Junior Executive in
Operations & BD discipline in Dedicated Freight Corridor Corporation of India
(DFCCIL). It is a schedule ‘A’ Public Sector Undertaking under the
administrative control of Government of India (Ministry of Railways).
The book is divided into three parts:
Part 1: Marketing
Part 2: Customer Relation Management (CRM)
Part 3: DFCCIL previous questions
The book is also useful for management students in their academics and also
aspirants of competitive exams
PART-1 MARKETING
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Chapter 1: MANAGEMENT
Chapter 2: MARKETING
Chapter 3: MARKETING CONCEPTS
Chapter 4: STRATEGIC MARKETING
Chapter 5: MARKETING PROCESS
Chapter 6: MARKET ENVIONMENT
Chapter 7: CONSUMER BEHAVIOR
Chapter 8: BUSINESS MARKETS
Chapter 9: MARKET SEGMENTATION
Chapter 10: MARKET POSITIOING
Chapter 11: PRODUCT & BRANDING
Chapter 12: PRICING
Chapter 13: PROMOTION
Chapter 14: MARKETING CHANNEL – PLACE
Chapter 15: PRACTICE MARKETING MCQ’s
PART-2 CUSTOMER RELATION MANAGEMENT
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Chapter 1: CRM DEFINITIONS
Chapter 2: CRM MODELS
Chapter 3: CUSTOMER RELATIONSHIP
Chapter 4: CUSTOMER VALUE
Chapter 5: CUSTOMER ACQUISTION
Chapter 6: CUSTOMER RETENTION
Chapter 7: CUSTOMER DEVELOPMENT
Chapter 8: STRATEGIC CRM
Chapter 9: CUSTOMER VALUE SOURCES
Chapter 10: CUSTOMER EXPERIENCE
Chapter 11: OPERATIONAL CRM – SALES FORCE AUTOMATION
Chapter 12: MARKETING AUTOMATION
Chapter 13: SERVICE AUTOMATION
Chapter 14: ANALTICAL CRM
Chapter 15: CUSTOMER DATA
Chapter 16: CRM IMPLEMENTATION
Chapter 17: PRACTICE CRM MCQ’s
Website: [ Ссылка ]
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