You asked, Jim answered!

N.A. Head of Jeep® Brand, Jim Morrison, stops to answer questions about his experience driving the Magneto 3.0, his favorite Easter Eggs and the future of the Jeep® Brand at Daytona Beach, Florida.

For 80 years, the Jeep® name has been indelibly associated with freedom, authenticity, adventure, and passion. These are vehicles for “dreamers and doers” - forging extraordinary, uncommon bonds between themselves and their owners because adventure is found in every Jeep® vehicle’s DNA. The Jeep® badge stands for more than a brand. In truth, it’s a badge of honor.

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