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In 1985, Coca-Cola introduced Coke II, a new product with a unique taste that was backed by extensive user research conducted by a top consulting firm. However, despite promising research results, Coke II turned out to be a massive failure in the market. This video delves into the story of Coke II and the lesson it teaches about the unpredictability of consumer preferences and the limitations of traditional user research. It also explores how data-driven growth management models, exemplified by companies like Walmart, are gaining traction as a more effective approach to understanding consumer behavior and driving product success.
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Value At Void™ is a UX design studio founded by San Hazare, one of the top-3% designers of the world. We are a team of highly efficient design experts, who believe in creating value with emptiness rather than filling it with unnecessary clutter.

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