Founded in 2000, SADA has delivered service excellence in business and technology services and solutions to enterprise and public sector clients. We believe that technology can empower people to transform their work, their businesses, the world. Since then, we have evolved, pivoted and grown. We became one of Google Cloud's original launch partners in 2007 and now serve as an award-winning Google Cloud Global Partner of the Year, year after year. We've grown up and established our purpose. To reflect who we are today and where we're headed - here's our new brand reveal.

This new brand better reflects what we do: We increase the capabilities of people and the performance of the organizations we serve by helping our clients harness the immense power of Google Cloud to solve a business challenge, make data actionable or transform the way they work.

"Together, we're all in," is our pledge. This simple idea communicates what we stand for inside and out, and reflects our fearless approach to finding the best way forward for our team, customers, and partners - always.

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