00:00 Introduction: Interview with Chris Walker, leading B2B marketer
01:15 Chris Walker's impact on B2B marketing
03:45 Walker's experience before founding Refine Labs
06:00 Importance of staying involved in the work
08:30 Recent adjustments in B2B marketing landscape
10:45 Shifts in company valuation and growth rates
13:15 Impact of bloated expenses on marketing efficiency
15:00 Strategies for smart cost-cutting
18:00 Chris Walker's transition to a strategic role
21:30 Insights on building a portfolio of companies
24:15 Importance of balancing internal and external resources
26:45 Future focus on B2B go-to-market space
28:30 Role of PR in modern B2B marketing
31:45 Chris Walker's perspective on Twitter/X ads
34:00 Productivity tips and daily routines
37:30 Setting themes for each workday
40:00 Importance of revisiting and adjusting schedules
42:00 Goal setting and prioritization process
45:00 Personal life and impact on professional growth
48:00 Future aspirations and financial goals
51:00 Favorite book: "Mastery" by Robert Greene
53:30 Conclusion and closing remarks

свернуть