Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! [ Ссылка ] ▷ SEO Video Show EP 129 -Christopher S Penn - Founder @ TrustedInsights | Prompt Engineering & more

Let's start with the latest from Google news.

Google says you don't need to host the favicon in the same domain to be eligible for a favicon in Google Search results.

Google clarified that Discover uses many of the same signals as Search, in both the Discover documentation and the helpful content system page.

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Does the depth of the category negatively affect rankings?

Ted Kubaitis shared his thoughts on SEO Fight Club this past week.

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For more important pages on my site, I like adding them nested under categories in my navigation or by adding plain html links in the footer.

This week's tip on local SEO comes from William and Chris on how to responsibly rank up your Google Business Profile

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If your company has multiple offices, claim the Google Business Profile for each area and maximize your page 1 real estate.

I like to say ranking on page 1 is awesome, but owning more pixels on page 1 is even better.

I begin my SEO strategy with audience research and understanding my buyer personas.

John Lincoln share his strategy on how to build data-driven personas this past week on Ignite Visibility.

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A book I recommend to learn more about is Buyer Personas by Adele Revella

Lily Ray was on Siege Media's channel this past week, sharing her thoughts on incorporating AI content generation into your SEO strategy.

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This brings me to my favorite part of the show.

Our guest today with cover prompt engineering, experience, and expertise.

Please ask a question on the topic and I will address them in the order that they are received.

Please support the channel by liking and subscribing while I get things ready.

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Christopher is an authority on analytics, digital marketing, marketing technology, data science, and machine learning.

He is a recognized thought leader, best-selling author, and keynote speaker in: Google Analytics, data-driven marketing and PR, modern email marketing, marketing data science, and AI in marketing.

He is a 2021, four-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast.

His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's, and man others.

Please welcome the co-founder and Chief Data Scientist of Trust Insights, Christopher S Penn.

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