In 2023, the key is to build a CEO brand that complements, rather than conflicts with, your business brand, is authentic and sustainable over time, and is affirming in nature.

There’s no doubt that building a CEO brand is an effective way to promote both your own business and personal brand. However, I get at least two calls a week from someone who tells me that their first crack at CEO branding has been less than a stellar success.

There are three main mistakes people make in CEO branding that can be easily avoided: Not thinking you need a CEO brand, delegating the CEO brand, and confusing CEO branding with straight PR.

For a complimentary consultation on your personal CEO brand, email karen@karenleland.com or go to: [ Ссылка ]

#personalbranding #branddevelopment #executivebrand

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