When it comes right down to it, the core requirement of building a personal brand is establishing authority. And to establish authority, you have to become an author, creating content, in the specific niche where your expertise lies. Becoming recognized as an expert in your field takes commitment, consistency and most importantly, showing up in a visible way in the digital ecosystem. In this video I share how anyone can get started establishing credibility and authority online from scratch.

_______________________

This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

———————————
WEBSITE:
[ Ссылка ]

JOIN THE BRAND•MUSE NEWSLETTER:
[ Ссылка ]

FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
[ Ссылка ]

TWITTER:
[ Ссылка ]

YOUTUBE:
[ Ссылка ]

PINTEREST:
[ Ссылка ]

LIKE ME ON FACEBOOK:
[ Ссылка ]

GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
[ Ссылка ]

RECOMMENDED BOOKS:
“Change By Design”, Tim Brown [ Ссылка ]
"Imagine: How Creativity Works", Jonah Lehrer [ Ссылка ]
“Free Agent Nation” by Daniel Pink [ Ссылка ]
“Orbiting the Giant Hairball” by Gordon MacKenzie [ Ссылка ]
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll [ Ссылка ]
The 22 Immutable Laws of Branding, Al Ries + Laura Ries [ Ссылка ]
“Change By Design”, by Tim Brown [ Ссылка ]
"How To" by Michael Beirut [ Ссылка ]
“The Brand Gap” by Marty Neumeier [ Ссылка ]
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker [ Ссылка ]
“The Art of Innovation” by Tom Kelley [ Ссылка ]
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson [ Ссылка ]
“Art + Design” by Rex Ray [ Ссылка ]
“Expert Secrets” by Russel Brunson [ Ссылка ]
“Shift Ahead” by Allen Adamson + Joel Steckel - [ Ссылка ]


MY GEAR:
Canon EOS 80D DLSR Camera: [ Ссылка ]
Canon EOS 80D 18-55mm kit lens: [ Ссылка ]
Canon EOS 80D Yongnuo 35mm lens: [ Ссылка ]
RODE NT2000 Condenser Mic: [ Ссылка ]
Shure SM58 Dynamic Mic [ Ссылка ]
ART Tube MP: Tube Mic PreAmp: [ Ссылка ]
Rode Mic Boom: [ Ссылка ]
Sony MDR 7506 Headphones: [ Ссылка ]
Screenflow 6.2: video editing software: [ Ссылка ]
Neewer 2 Packs Dimmable Bi-color 480 LED Video Light [ Ссылка ]
Logitech HD Pro Webcam C920: [ Ссылка ]
Rode smartLav+ Lavalier Microphone: [ Ссылка ]
HP 27er 27-in IPS LED Backlit Monitor [ Ссылка ]
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse [ Ссылка ]
TubeBuddy: [ Ссылка ]
Adobe Creative Suite (2019 CC)

*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

свернуть