Have you noticed Zomato and Swiggy are continuously increasing their platform fees from last one year - ₹2 in 2023 to ₹6 in 2024.
Is there any alternative to Zomato & Swiggy?
Well we have answered all your questions in this episode of Charcha Jari Hai - a series that uncovers unique financial and business stories in India and around the world.
Platform fees are applied by both Zomato and Swiggy during the checkout of every order and it goes directly to these companies.
Its main aim is to help these companies generate extra revenue. And even this shift from ₹5 to ₹6 will help these companies a lot.
For Zomato, which handles around 20 lakhs order every single day, this increase will lead to an additional income of 20 lakhs every day and a daily revenue of ₹1.2 crore through these platform fees only which translates into ₹108 crores of revenue quarterly!
But if you are wondering if there is any other cheaper way than Zomato and Swiggy?
Then yes, there is. ONDC - Open Network for Digital Commerce. ONDC is a government backed service which allows the restaurants to sell their food directly to the customers.
It is much cheaper than Zomato and Swiggy.
#zomato #swiggy #ondc #jarapp #charchajarihai
