Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say often "aesthetically pleasing"), and thus more easily appeals to gay men. Even the main brands like Armani en Versace are 'guilty' of such appeal, but some labels go a step further, and make their commercial explicitly gay. Or they use it for fun - which is the case with the Australian brand Holeproof Underdaks.

In "Problem", we see a guy who satisfied with his briefs, but there is one problem... What unfolds then leads into the Underdaks pay-off: "One day you're gonna get caught with your pants down"

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