Did you know that you can give or sell your trademark to someone else? A trademark assignment is the transfer of trademark ownership rights from one person or business to another. Although an assignment of trademark rights is not generally a very difficult or expensive thing to do, it is absolutely critical that the underlying goodwill associated with the trademark be included in the trademark assignment or else trademark rights could be lost forever. In this video, experienced US trademark attorney Morris Turek provides some general information about trademark assignments and details some common errors that people make when assigning their trademarks. As a trademark lawyer, Morris can help you craft a trademark assignment that meets all legal requirements and that properly transfers all trademark rights.

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