In a noisy world, how can opera make its voice heard? Is it opera’s power to touch people’s emotions that is most valuable or should we make the case that opera is a unique synthesis of different the arts?

What are the most effect means by which to make the case for opera? Technology surely has its part to play; sharing opera with more people via digital channels. Advocacy is also about a conversation; opera houses need to engage their local citizens in that conversation.

What advocacy initiative hasn’t been helped with the support of a high profile figure? Appropriately Dame Kiri Te Kawana, concludes with a challenge to the opera sector to work harder to reach out to local communities and young people.

Film shot and cut by TM Rives.
Commissioned by Teatro Real Madrid, Opera Europa and Opera America.

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