In this insightful panel discussion, our expert speakers, Razaq Ahmed (CEO/Co-founder, Cowrywise), Jude Chiemeka (CEO, Nigerian Exchange Limited), and Yemi Keri (CEO of Heckerbella and Co-Founder of Rising Tide Africa), explore strategies to increase purchasing power among Nigeria's population.
Moderated by Tage Kene-Okafor (TechCrunch), the panel delves into nonconsumption and how businesses can target untapped markets. Discover how startups can thrive by expanding the market rather than competing for a limited share, fostering growth and inclusivity in the entrepreneurial landscape.
