If you knew that your life could end tomorrow… what dream would you act on right NOW?

For Dana Donofree, who was diagnosed with breast cancer at 27, it was launching a business (while going through treatment).

With her world turned upside, Dana decided it was now or never and launched her own company: AnaOno, a brand of innovative, soft post-surgery bras made specifically for those affected by breast cancer.

And even though everyone looked at her like she was crazy at the time...she has grown her company into the millions, scaled globally, and even been featured in New York Fashion Week!

In this episode, Dana shares how she used the lessons of surviving cancer to overcome the challenges of starting and scaling a highly innovative, niche business to the international level.

Listen now to learn:
- Dana’s incredible story of starting a business while getting cancer treatment
- How AnaOno was rejected by mastectomy stores…and then modeled in New York Fashion Week
- Common obstacles that niche business owners don’t usually expect -- but should
- What to do when people you respect tell you your idea won’t work
- The #1 thing Dana realized that helped her overcome crippling fear during COVID-19
- What will ALWAYS help you succeed in business (no matter how niche, small, or specific you are)
- And more!

Today’s leading women-owned businesses are pioneers in their field, setting trends, blazing trails, and bringing forth game-changing innovations. We are so excited to debut Women Who Own It -- a new WBENC Podcast for and by women entrepreneurs and their supporters. This audio and video podcast is your key to the insights of these incredible female founders and business leaders.

Women Who Own It is hosted by Allison Maslan, serial entrepreneur and author of WSJ Best Selling Book, Scale or Fail. Women Who Own It features organic conversation and unscripted stories with women business owners who built it, grew it, and #OwnIt. We invite you to Subscribe now to join our bold community of Women Who Own It for inspiration and valuable take-aways! www.wbenc.org/podcast

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