Watch the full unboxing video here:
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Evelio Mattos: Co-host of the podcast and founder of Packaging Design Unboxed.
Adam Peek: People of Packaging hosts
Robbie Haynes: Co-founder of Host Cocktails, a brand that specializes in ready-to-pour luxury cocktails.

Summary:
Evelio, Adam, and Robbie unbox the new packaging for Host Cocktails, a brand that focuses on ready-to-pour luxury cocktails. They discuss the inspiration behind the packaging design, the importance of creating an immersive experience, and the decision to change the name from Sunday's Finest to Host. The new packaging features an abstracted chrysanthemum icon, textured artwork, and an orange zest atomizer. The hosts praise the approachability and giftability of the packaging, as well as the attention to detail in the design. They also highlight the cost savings achieved by switching from a rigid box to a folding carton. The episode concludes with a discussion about future plans for the Host Cocktails product line.
Key Takeaways:

The new packaging for Host Cocktails is designed to create an immersive and sensory experience.
The packaging is approachable and gift-worthy, making it an ideal choice for parties and special occasions.
The use of an orange zest atomizer adds a unique and aromatic element to the cocktail experience.
The packaging design incorporates subtle details, such as the embossed chrysanthemum icon and the textured artwork.
The decision to switch from a rigid box to a folding carton resulted in cost savings and increased flexibility for future product expansions.

Quotes:

"The packaging is like an experience in and of itself." - Robbie Haynes
"The approachability of the packaging goes all the way through to the approachability of the drink." - Adam Peek
"Packaging really does convey a lot of trust in the brand and in the product." - Adam Peek

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