Welcome to 2024 🎊 amp founder and Global CEO, Michele Arnese, shared his thoughts on the year ahead for WPP’s “WPP on 2024” video segment, which you can view below.

Alongside industry leaders from WPP and additional WPP-owned companies, Michele forecasts a breakout year for the sonic branding sector as sound becomes further embedded in the design process.

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amp is the leading provider of Sonic Branding services. Utilizing its award-winning Sonic DNA, amp creates holistic sonic identities for global brands. Leveraging sound, voice, and music, amp builds authentic connections for brands across audible touchpoints.

With a diverse portfolio of clients, including Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Zurich Insurance, and Kraft Heinz, amp activates 360º sonic experiences and assets. From digital advertising to branded content and user experiences, amp delivers creative solutions with the latest developments in artificial voice and immersive audio technologies, creating valuable interactions for brands and their audiences. Bringing this data-driven, design-oriented sonic approach to the wider branding world, amp is now part of the advertising, communications, technology, and commerce holding company, WPP, and their brand and design consultancy, Landor & Fitch.

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