Hello everyone and today we are walikng through GUM (ГУМ). GUM is the main department store in many cities of the former Soviet Union, known as State Department Store. during the Soviet era (until 1991). Similarly-named stores operated in some Soviet republics and in post-Soviet states.
This place has an amazing history. Foe Soviet people it was really an important place where people from all of the country was able to buy products from Sovieet and even foreign manufactures/ My mom and grandma used to live nearby (its the center of Moscow) and went here regullary to see some fashion things (as it was used to be), foods, sometihng new, modern and fresh. Its was not as easy to buy good stuff so...
And about the HISTORY OF THIS PLACE: Catherine II of Russia commissioned Giacomo Quarenghi, a Neoclassical architect from Italy, to design a huge trade center along the east side of Red Square. However, that building was lost to the 1812 Fire of Moscow and replaced by trading rows designed by Joseph Bove. In turn, the current structure replaced Bove's.
By the time of the Russian Revolution of 1917, the building contained some 1,200 stores. After the Revolution, the GUM was nationalised. During the NEP period (1921–28), GUM as a State Department Store operated as a model retail enterprise for consumers throughout Russia regardless of class, gender, and ethnicity.
GUM continued to be used as a department store until Joseph Stalin converted it into office space in 1928 for the committee in charge of his first Five Year Plan.
After reopening as a department store in 1953, the GUM became one of the few stores in the Soviet Union that did not have shortages of consumer goods.

This video is kinda old, from the end of 2020 so its Christmas and New Year decorations everywhere. Its the best time to see GUM form the inside and outside. Its rhe time of the ayer this mall is always extremely crowded, and even in 2020 COVID year.
Hopefully you will enjoy walkinf with me. Dont be scared of my technical problem with stab =)))

And join me here too:
(!!!) VDNKH: [ Ссылка ]
🚶🏻‍♂️Izmaylovo Kremlin: [ Ссылка ]
🚶🏻‍♂️TSUM MALL: [ Ссылка ]
🚶🏻‍♂️Gorki Park: [ Ссылка ]
🚶🏻‍♂️Danilovsky yummy food market: [ Ссылка ]

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