In this Ready to Scale: Engaging the Youth Online for Voter Registration and Get Out the Vote training, Instituto's Marketing and Communications Coordinator, Trinity Miracle, teaches you to:
- Review your organization’s current social media base to identify the gaps to reach a younger audience
- Define the various tactics designed to engage young audiences on social media
- Understand how to use META ads to directly target young audiences
- Explore the types of social media content that can be applied to engage young audiences
About Instituto:
Instituto is an Arizona-based organization whose programs focus on building sustained political power with low-income and communities of color. We believe every community has the inherent leadership, capacity, and resources to create self-determined solutions. Our mission is to accelerate and incubate organizations by focusing on leadership development, scaling electoral and advocacy programs, mobilizing voters, and building political capacity in historically under-invested places.
Praxis in Action is a free, user-friendly resource library where organizers can access video trainings and supplemental course materials. It originally started as a series on fundraising, data, communications, and facilitation that launched in 2022. It includes Instituto's past virtual community trainings on the Arizona Legislature, EveryAction, working with Press 101, and much more. ✨
You can see more of Instituto's training videos and resources at bit.ly/praxis-in-action.
