Motive doubles down on the food and beverage market by launching a new cold chain solution, Reefer Monitoring.
Reefer fleets today still rely on manual processes to analyze temperature logs, manage trailer uptime, and program trailer refrigeration units. It’s estimated that up to 20% of temperature-controlled freight spoils in transit. The consequences of a poorly maintained and monitored reefer unit extend far beyond monetary losses when compromised cargo like food and drugs can endanger consumer safety.
Our new Environmental Sensor remotely monitors the reefer temperature and humidity conditions in real time. In a single dashboard, Motive customers can now automate their reefer management, view reefer telematics, and access temperature logs while eliminating errors and reducing operating costs.
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Motive (formerly KeepTruckin) builds fleet management software and hardware to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate equipment and commercial vehicle tracking, driver safety, ELD compliance, fleet vehicle maintenance, spend management, and more.
Motive serves more than 120,000 businesses across a wide range of industries including trucking and logistics, oil and gas, food and beverage, field services, agriculture, passenger transit, and delivery.
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