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Dreaming of launching a kickass crowdfunding campaign for your project? There’s one common Kickstarter mistake you need to avoid at all costs. It’s super important that you keep this in mind when researching how to plan your Kickstarter campaign. Let me explain …
The key to success on crowdfunding sites is to really understand the mindset of potential backers. That includes knowing when the right time is to launch your campaign.
One thing I see over and over again – and in fact I’ve been guilty of it myself – is people often make the common Kickstarter mistake of launching their campaigns in the fourth quarter of the year. On the face of it, it sounds like a good idea, right? With Black Friday and Christmas around the corner, surely that means increased consumer spending and a greater likelihood of reaching your goals? Right?
WRONG!
The holiday season doesn’t mean more backers. In fact, it’s likely to be the opposite. Here’s why…
When considering how to plan your Kickstarter campaign, scratch the surface and work out what’s going on in the minds of your potential backers.
Most campaigns, if successful, will take months before the product is manufactured and delivered. Knowing that, backers are reluctant to spend their holiday budget on something they may not see for six months. After all, they’ve got more pressing things to spend their money on, like gifts for friends and family!
From a marketing perspective, there’s also an increased advertising cost you’ll need to factor in. Around Black Friday, marketing costs can spike to three or four times what they are during offseason. Why? Well, it’s the time of the year where there’s a feeding frenzy of competing advertisers all vying to get eyeballs on their products.
All that competition drives costs up!
Long story short - avoid making the Q4 Kickstarter mistake. Don’t do it!
SCALE YOUR BRAND PLAYLIST - WHAT TO WATCH NEXT
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FREE RESOURCES
Download the Ultimate Guide to Creating Your Kickstarter Campaign Video (8-Point Power Pitch Formula). Grab it here →[ Ссылка ]
Case Study:
How We Increased a Shopify Store Conversion Rate From 1.87 To 4.73% In 30 Days: [ Ссылка ]
How We Raised $463,047 For A Tech Product Using Crowdfunding. Grab it here → [ Ссылка ]
SCALE COACHING: Our advanced e-commerce mentorship and mastermind program designed to give you jet fuel to scale your brand to the next level profitably, without increasing your workload. Apply now --[ Ссылка ]
LAUNCH COACHING: If you are a physical product creator and would like to launch your product, you might be the right fit for The Product Launchpad. Apply now - [ Ссылка ]
ONLINE COMMUNITY: Want to join our online community for business owners that are launching and scaling products? Go here to join → [ Ссылка ]
ABOUT ME:
I’m Khierstyn Ross.
I’m a Crowdfunding and E-commerce Expert. I help product creators launch and scale THRIVING businesses WITHOUT sacrificing their family, friends or their sanity.
AKA - If you’re an online business owner looking to scale or someone looking to launch their first product, you’re in the right place.
I specialize in combining product launch tactics with sustainable, long-term strategies to build profitable online businesses that actually create an impact.
In 2015, we launched our first product and it was a HUGE Failure. We came back and relaunched it to sell $598K in 1 month.
Fast track to today, I’ve applied what we learned to refine a product launch strategy where our average launch is well over 6-figures, and a 93% success rate.
We’ve created multiple 7-figure brands off of the back of successful product launches.
Our clients have been featured in the New York Times, Inc, Forbes, Shark Tank and Dragons Den.
I’ll keep this short and sweet - if you like what you see so far, subscribe to my channel so you don’t miss any of the gold coming your way.
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